Thursday, 2 January 2014

Rebel with a cause

Having been in the interiors industry for 40 years I have seen many changes, particularly in product design and manufacturing techniques.

You may have read in a previous article that I am quite a traditionalist in some things and it sometimes takes a little longer for me to embrace new ideas, but when I do, I find myself wondering why I didn't do it a lot earlier!

There is however one product that I have embraced almost from it's inception and that is Digital Wallpaper. Now, I am not referring to a product printed on to small bits of paper by a printing company and then pieced together like a jigsaw, I mean real wallpaper!

Although a fairly recent concept compared in terms of traditionally printed wallpaper heritage, it has been with us for sometime, but it is not something that I find people embrace very quickly. So, I thought I would just try and enlighten you on the product, and one company in particular, Rebel Walls.

Rebel Walls was launched in early 2013 by husband and wife Christofer and Irene Gimmersta who's family tradition in wallcoverings goes back over 100 years.



Rebel Walls are an innovative brand based in Sweden that print using the most up to date modern technology available.

The company offer a standard or custom size service using their library images as well as giving it's customers the opportunity to design their own wallpaper by uploading their own image.



It is a simple process, very reasonably priced and gives designers and the consumer the flexibility to produce to the exact size required with no wastage.

Digital wallpaper printing unlike regular wallpaper is a much quicker process. Regular wallpaper requires roller and ink changes to achieve a design, digital printing uses a powdered ink cartridge (just like a photocopier cartridge but much larger). All images are stored on a computer so they are always available. The printing is onto non woven paper exactly the same as regular wallpaper so the hanging of the paper is the same process.

Because of the technology used they can print multi designs which saves an immense amount of time having to change rollers and inks which means it is an ideal product for fastrack projects.

Now, I am a little biased towards Rebel Walls as I have recently been appointed the UK agent. But, my reputation relies on working for a professional company and having the belief in the product which is why I am happy to endorse Rebel Walls.

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There is far more to this than I can mention in this article, so I encourage you to take a look at the website where you will find all the library images, information on the company background and history, printing process and how you can design your own wallpaper.


If this is something you may be interested in, then please do not hesitate to contact me.


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