Mid July to end of August my side of the interiors business goes relatively quiet. Key people off and staff shortages through holiday make it difficult to arrange appointments. Others are waiting for September, which is a significant month in the year for exhibitions such as BITA showcase events and Focus 13 at The Design Centre, Chelsea Harbour London.
For me personally I am still keeping busy. I am self employed and do not have the luxury of a salary or a support team to fall back on like company representatives have, so I need to stay proactive.
During quiet periods I make use of this time by updating old contact lists, web researching potential new customers, researching my competitors, reviewing and familiarising myself with my current brands and price lists. This is in addition to planning my diary and trying to arrange meetings.
I also allow some of this time to read and watch motivational and training video's. This provides me with the opportunity to improve my skills and to refresh me on existing skills that I have.
Procrastination and complacency will prevent you from working efficiently and will start to affect your business. Don't make excuses for business being slow, instead, make good use of your time, be proactive, focused and motivated, only hard work and dedication will make your business a success!
John Northwood
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